Danish farmers helping colleagues in Africa
We all know the saying “don’t cry about spilled milk”, well Care Denmark say we should! All the extra milk produced in the EU is made into milk-powder, sold at a much cheaper price than local fresh milk in some African countries. Which is no good for the local milk-farmers.
Let the milk lead the way
The differences between Danish and African milkfarmers is pointed out … in milk
To explain this very complex situation, we made a motion graphic video. The whole process from milk to powder, the transport and the devastating effects.
Concept Development, Campaign Website, Motion Graphic Video